Little Navy
Elevating a beloved family brand with a refined identity
Starting as a home-based business, this company grew into a recognized brand known for its personalized baby blankets and apparel worn by celebrities. I redesigned their logo to reflect this evolution, creating a polished and professional identity that highlights their growth and credibility.
Services Provided
Logo Design
Graphic Design
Corporate Identity
Challenge
The original logo no longer reflected the brand’s growth from a small home business to a company recognized for its personalized baby blankets and apparel. They needed a modern, professional identity that conveyed quality, credibility, and high-end appeal to match their success and reputation.
Solution
I created a modernized logo system with multiple lockups and applications that could adapt across apparel, products, building signage, and marketing. The refreshed identity elevated the brand, ensuring a cohesive and professional presence that reflects its reputation and connects with a wider audience.
Results
The rebrand supported the company’s rapid growth and visibility. Their products became widely recognized, featured in People magazine, and worn by celebrities including Kim Kardashian, Chrissy Teigen, and John Legend. With collaborations alongside major brands like Sesame Street and Paw Patrol, they solidified their reputation as a leader in personalized apparel.
I’ve had the pleasure of working with Tim for over 11 years, and he continues to be my go-to for all things logo design and brand creation.
He’s incredibly quick, professional, and reliable, but what truly sets him apart is how well he understands the assignment every single time. Whether it’s a fresh concept or a full brand identity, Tim has an amazing ability to translate ideas into clean, thoughtful, and impactful designs that perfectly capture the vision.
Over the years, we’ve collaborated on countless projects across multiple brands, and he never misses a beat. I couldn’t recommend Tim more highly to anyone looking for a talented, dependable designer who just gets it.
Tim is a pleasure to work with and an incredibly talented Webflow developer. His expertise, attention to detail, and ability to problem-solve are exceptional. I appreciate Tim's strong communication skills and that he consistently delivers high-quality results. I highlight recommend his services for your next web development project.
Vanessa Green
Greenlight Content Inc.
We're really happy with the website Tim created for us. He was wonderful to work with and a great communicator. I appreciate his project management skills, and how well he guided us through the entire process.
Adam Hislop
Atomic Spark
I hired Tim earlier this year to set-up and design a website to promote my Sound Design business. I was nominated for an Emmy last year and wanted a high quality professional website to use as a networking tool for future clients to learn about me and my work. Tim not only did a beautiful job designing everything, he also came to my workplace and did all the photography I needed. He was professional, easy to work with, executed my notes and took feedback well, all for a very fair price. Recommended!
Paul Germann
Sound Designer
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